Gamification, What Is It?

What is business gamification? What does this technique consist of? Raquel Lara, Director of Recruitment & Outsourcing at IDEA, tells us about all the benefits of this service and the development they are working on at her business unit.

Technology has transformed our daily lives, and education is no different: technology applied to education is a tool that helps us in the updating of teaching mechanisms. So why not use it?

That is why the blackboard, the four walls of the classroom and the teacher must be left behind. These elements are no longer enough to catch the attention of today’s students. Educational technology is a tool that has transformed the exchange of experiences between those who teach and those who learn. With this tool, teaching is integrated into daily life through computers, tablets and even smartphones which are always at hand. It is flexible and adapts to each person.

But what is gamification really?

Gamification is nothing more than the tendency to apply thinking techniques typical of game design to activities that are not in the entertainment context.

Game design concepts strive to tap into people’s natural desires to socialise, learn, compete, express themselves, succeed, etc. in order to create a meaningful and motivating experience. This makes it a very effective engagement tool. Therefore, we could say that Gamification is at the same time a technique, a method and a strategy in itself.

Gamification in human resources

Is gamification really important in human resources? Applied to the human resources of a company, it is a powerful tool that, through the introduction of game dynamics in the learning of business processes, promotes decision-makin, communication, focus, motivation, effort and loyalty among other values. Already by 2018, the global gamification market was expected to turn over more than 20 billion euros, according to a study by P&S Market Research.

Can gamification improve learning?

Yes, it can, but successful learning is a combination of three elements:

If you would like to learn more about ‘70:20:10 Training in Companies’, we recommend you read this article.

According to researcher Nick Van Dam, one of the world’s leading influencers in executive development and executive training, what people remember best is what they do. That is to say, there is a greater ability to retain knowledge through action and practical experiences that can be generated by games and simulations.

Experiential learning is even more important than what is said or written (in second place), and what is heard or seen (in third place). Therefore, as Aurora Laporta mentions in her post: ‘we can even go back to Einstein himself to understandthat learning is experience‘.

But the question is: how is it transferred to the business world and to professional training?

At IDEA, we like to think in terms of ‘Learning Plan’ instead of ‘Training Plan’ in order to be open to all available learning options.

That is why we are working on a customised solution consisting of an exclusive gamification APP focused 100% on your needs. If you would like to learn about the benefits of gamification, click here.

Once again, #IDEApushes.

Are you interested in gamification? Would you like to implement this methodology in your company? Contact us and our specialised gamified training team will get back to you as quickly as possible.